Rihanna fronted the brand\'s 100 Years of Skincare for Life campaign Rihanna’s endorsement deal with skincare brand “Nivea” has been cut short. The “We Found Love” singer has appeared in a series of advertisements for the brand in celebration of its 100th anniversary, and the company even sponsored her 2011 tour, but cosmetic tycoon Stefan Heidenreich, the new head of Nivea\'s parent firm, Beiersdorf, thinks she is too outrageous for the brand.
He said: \"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability.\"
The singer didn’t waste any time responding to the comments. She took to her Twitter and posted a head-shot of Heidenreich, adding, “No caption necessary”.
Last year Rihanna fronted the brand\'s 100 Years Skincare for Life campaign, and Nivea released a photograph of the then red haired star posing seductively and apparently naked.
At the time, representative for the brand Markus Pinger, said: \"We are excited to have Rihanna supporting us in our celebration and building a new generation of fans. Over the past 100 years, Nivea has been an iconic skin-care brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.\"