Roja Dove is one of the world’s most innovative perfumers British Master Perfumer, Roja Dove is an international ambassador for the GREAT Britain Campaign. The news that Roja Dove will play a leading role in the Creativity is GREAT element of the campaign was announced today.The GREAT Britain Campaign will cover: countryside, creativity, entrepreneurs, green, innovation, knowledge, music, and sport and intends to promote Britain as a creative nation, as well as highlighting opportunities to invest and attract tourists.
Commenting on the announcement, Dove said: "I am proud to support the GREAT campaign, and to be an Ambassador for Creativity is GREAT Britain. Britain is indeed a creative nation, and although we are home to less than one percent of the world’s population, the UK has one of the largest creative industries sectors in the world. It is a place where imagination can flourish to create fragrances, films, music, design, and literature that connect with people around the world.”
The GREAT campaign, led by the Department for Culture, Media and Sport, promotes the UK as one of the very best places to visit, study, work, invest and do business. It centres on ten key areas of British excellence: technology and innovation; entrepreneurship; creativity; knowledge; green; heritage; sport; shopping; music; and countryside.