Luxury and elegance in the UAE Salvatore Ferragamo, one of the most recognised luxury brands in the world, has announced the opening of its first flagship store in Abu Dhabi. Located in the prestigious Avenue at Etihad Towers, the most exclusive shopping centre in the heart of the capital of the United Arab Emirates, the shop is dedicated to the men’s and women’s collections of the Maison and has a surface area of 180 square metres. The store is designed as an open space divided into areas for various product categories: the most exclusive looks of the SS12 women’s fashion show, men’s and women’s footwear, bags, eyewear, fragrances, watches, leather accessories. The interior of the store elicits characteristics of luxury and elegance, hallmarks of the Ferragamo style, offering a sober and refined atmosphere that reflects the concept of Salvatore Ferragamo stores worldwide. Colours and structure of the spaces are carefully measured to envelope visitors in an intimate, elegant lounge ambience and the new store offers a contemporary, out of the ordinary shopping experience. The sophisticated, restrained atmosphere is designed to enhance the products with plays of light, artfully combined surfaces and geometric shapes.