The rise of fast fashion has been meteoric in the U.A.E., as recession-weary consumers are becoming more aware of new branded outfits that have grabbed the attention of global apparel manufacturers. Dynamic new fashion labels are invigorating Dubai's apparel industry. In the past half-decade, a handful of talented designers have founded clothing lines exclusively for the Middle East consumers, addressing the region's culture and religious norms, despite the region's tradition of classic tailoring and the acknowledged skills of apparel manufacturers. The international brand designers are providing the discerning shopper with distinct interpretations of the contemporary wear. Banana Republic, a global apparel and accessories brand focused on delivering modern American style along with celebrated designer Roland Mouret on Thursday evening unveiled the Roland Mouret Collection 2014 — a limited-edition, covetable capsule highlighting Mouret's keen understanding of fit and the female form through the use of Banana Republic's signature Sloan fabric. Banana Republic's Sloan Collection of dresses, skirts and pants has gained acclaim for the use of contour stretch fabric. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide including the Gulf region and the U.A.E.. The foundation of the Roland Mouret for Banana Republic Collection — the Banana Republic Sloan fabric — is a unique blend of rich, bi-stretch fabric, which creates a "magic” fit that shapes through figure-flattering silhouettes.
Mouret, famous for his exceptional skills in draping, structure and style, naturally gravitated toward this signature material, which he hand-draped, cut and pinned on the body to create this iconic capsule.
Source: The Gulf Today