Home Centre, the region’s leading home retailer, has been identified as the best in its class for providing consumers with a seamless and convenient shopping experience in Siegel + Gale’s Global Brand Simplicity Index for the Middle East. 

Having earned the tenth rank on the index, Home Centre is also the only retail brand listed in the top 10 rankings. Published annually by Siegel + Gale, a global brand strategy, design and experience firm, this index ranks brands on their perceived simplicity of products, services, interactions and communications in relation to industry peers.

It identifies brands that customers find accessible and uncomplicated based on an online survey that factors in feedback from over 1,500 respondents across the Middle East. This year’s findings revealed that 84 percent of consumers in the region are willing to pay more for a simpler way to shop.

Médéric Payne, CEO of Home Centre, said: “We are extremely pleased to be featured as the Middle East’s top retailer in this year’s Global Brand Simplicity Index. Customer satisfaction has always been our prime focus and we strive daily to ensure that customers receive the very best, both in terms of products and experiences. We have made concerted efforts to develop multiple factors ranging from store design and layout to our product offerings and integrating digital technology to ensure a streamlined and hassle-free shopping experience.”

Commenting on the results of this year’s Global Brand Simplicity Index, Liana Dinghile, Group Strategy Director from Siegel + Gale said: “As a direct result of today’s fast-paced lifestyle, customers are avidly seeking shopping experiences that make their lives simpler and the brands winning are the ones that focus their efforts on making this happen. When customers have simpler brand experiences, they reward brands with their loyalty. We commend Home Centre on its commitment to creating consumer-friendly brand experiences – both online and offline – offering retail environments that are more than just places to shop.”

Home Centre seeks to continually inspire customers  with its vibrant in-store design, extensive portfolio of value-added services and seamless multi-channel shopping. These features, combined with a comprehensive range of distinctive home essentials, make Home Centre an integrated one-stop shop for customers’ home furnishing needs.