Niccolo Barattieri di San Pietro, the CEO of British luxury developer Northacre, today outlined plans for The Broadway, an ambitious mixed-use scheme occupying a unique landmark island site of nearly two acres in London’s Westminster.
 
The Broadway is a unique residential and commercial development from Northacre and Abu Dhabi Financial Group (ADFG), located at the former New Scotland Yard headquarters in the heart of London’s most historic borough.
 
Officially launching The Broadway in the United Arab Emirates were Mr. Barattieri di San Pietro and Jassim Alseddiqi, CEO of Abu Dhabi Financial Group (ADFG). ADFG acquired Northacre in 2013 and has since appointed the high-end residential developer to create a thriving, state-of-the-art destination in London’s ‘golden’ postcode – SW1.
 
Mr. Barattieri di San Pietro said The Broadway is set to completely re-define an important and historic area of Prime Central London, adding that the city’s luxury real estate market continues to attract significant Middle East investment.
 
“Today, luxury living is so much more than the four walls of a home,” said Mr. Barattieri di San Pietro. As the most exciting destination in London, the Broadway will be THE place to call home; a place that is all about lifestyle and experience, offering the best of old and new and catering to the preferences of today’s discerning luxury property buyer. The Broadway will be a reassuring legacy investment for future generations, as well as a home that lasts the test of time.”
 
Nearly half a billion pounds was invested into London from the Middle East region in 2016, with continued strong demand from the region’s buyers for specific London properties and the stable and profitable opportunities within Prime Central London.