Under the patronage of Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces His Highness General Sheikh Mohammed Bin Zayed Al Nahyan, Chairman of the Crown Prince's Court HH Sheikh Hamed Bin Zayed Al Nahyan opened today the 2nd Annual World Health Care Congress Middle East (WHCC ME), at the Abu Dhabi National Exhibition Centre (ADNEC). The congress, co-sponsored by the Health Authority Abu Dhabi and the Abu Dhabi Tourism Authority, is a global event in which over 600 health care, government and corporate leaders from over 25 countries come together to define objectives and frame solutions to the challenges of health care reform, cost, quality and delivery. The 2011 WHCC ME Congress will feature the top thought leaders and industry influencers including health ministers, leading government officials, hospital directors, health system and hospital providers, patient safety directors, disease management professionals and health and wellness experts, chief financial leaders, IT and mHealth innovators, decision makers from public and private insurance funds, investment and venture capital principals, pharmaceutical and biotech executives and consulting firm directors. The WHCC ME agenda will feature debates, case studies and best practices from all industry sectors to identify innovative strategies to improve the overall delivery of health care. This unparalleled networking event puts together senior executives to meet and strategize on the crucial steps necessary to adapt their health systems to operate more efficiently to decrease the cost of care, enhance the delivery of service and improve the patient experience.