Ron Kaufman, Founder of UP! Your Service, on Wednesday, delivered a lecture titled, "How to build a better customer service culture" at the Majlis of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces.

Kaufman began his lecture by complimenting the high levels of customer services in the UAE.

"You are on the right track. It is important to sustain the service delivery models to maintain that high position you reached. Here, you can see the future more clearly than anywhere else," he added.

According to Kaufman, improving customer experience must be the responsibility of an entire organisation, not just a customer service department. Organisations must create an environment to motivate, support and recognise employees for consistently taking action to create value for customers and colleagues.

A service culture also creates a better workplace. This engages and motivates employees to improve performance and helps organisations attract and retain superior talent.

The lecture was attended by H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, H.H. Sheikh Omar bin Zayed Al Nahyan, Deputy Chairman of the Board of Trustees of Zayed bin Sultan Al Nahyan Charitable and Humanitarian Foundation, as well as a number senior officials and diplomats.