The Joint United Nations Program on HIV/AIDS (UNAIDS) launched on Tuesday a new campaign, "Believe it. Do it.", aimed at ending new HIV infections among children by 2015 and ensuring mothers living with HIV remain healthy. "We have the commitment of world leaders but the clock is ticking and we cannot get from 390,000 to zero without you," said Michel Sidibe, Executive Director of UNAIDS in a statement. Statistics showed that each year, about 390,000 children become newly infected with HIV and as many as 42,000 women living with HIV die from complications relating to HIV and pregnancy. In 2011, world leaders at the UN High Level Meeting on AIDS committed to ending new HIV infections among children by 2015 and saving mothers' lives. Through interactive web site and social media outreach, the campaign has three main goals: to raise public awareness about the facts of new HIV infections among children, to send a message about the issue and the actions people can take, and support a mother through one of the great organizations working with families