Saudi and regional PR experts from Shazam, Twitter, Tetra Pak, STC, The Savola Group, Bahri and Mars are participating in the fourth edition of the Global PR Summit Middle East.
The event is scheduled to take place on Sunday and Monday at the Sheraton Towers in Riyadh.
This year, the PR and communications event will commence with keynote presentations by Amjad Shacker, general manager corporate communication at STC, and Mohamed Al-Ayed, president and CEO of TRACCS.
The agenda will also include interactive presentations on real time PR and marketing by Scott Thwaites from Twitter, mobile content by Filipo Vizotto from Shazam, developing a startup culture by Khaled Ismail from Tetra Pak, the role of communications in building a global reputation by Wael Al-Sarhan from Bahri, and crisis management by Fahad Bahdailah from Mars.
The Global PR Summit Middle East 4 will also include a workshop on getting started with PR measurement conducted by PR measurement guru Jesper Andersen from Denmark.
The Global PR Summit Middle East is organized by P World with TRACCS as the event’s exclusive partner.
Saudi Telecom Company (STC) is the platinum sponsor, Meltwater is the gold sponsor, with Argaam as exclusive digital partner and Eye of Riyadh as exclusive media partner.
P World organizes more than 50 business events annually in 30 different countries around the world, including the Global PR Summit, the Global HR Summit and the Marketing Kingdom event. These gatherings have become a regular meeting spot for some of the world’s most innovative business minds.

Source: Arab News