Union Coop dedicates AED46m for price reduction

Union Coop has announced that it has spent AED46 million on promotional campaigns during the first three quarters of 2017, with the aim of reducing the financial burdens that people face with their daily needs.

Commenting on the announcement, Khalid bin Diban Al Falasi, CEO of the Union Coop, explained that the special offers covered over 50,000 food and non-food products. "Union Coop remains committed to preparing and implementing promotional programmes with an eye on serving the community. This stems from our belief in our goals and their role in achieving consumer happiness."

Al Falasi added, "We strive to maintain stability in the retail market and provide the best competitive prices. Our team prepares proactive plans for offering food products at 'market-lowest' prices by directly contracting with providers and farmers."