British fashion designer Zandra Rhodes is to launch her first footwear collection for the SS14 season. Incorporating Rhodes’ signature style of bold prints, feminine patterns and theatrical use of colour, the designer’s first footwear collection will debut at the forthcoming Pure London show at Olympia from August 4-6. There will be 15 styles in the collection comprising wedges, heels, sandals, espadrilles and fashion trainers and each style will be available in two or three different colourways. Rhodes is hoping to secure around 40 stockists with the SS14 collection and will be targeting retailers including John Lewis, Fenwick, Hoopers and House of Fraser. The footwear will be unveiled to press at an exclusive event hosted by Rhodes on July 16 before being shown to buyers at Pure London in August. The shoes in the collection have been designed to complement the designer’s ollection of handbags which launched in August last year. Wholesale prices for the collection range from £30 for a canvas trainer to £150 for detailed leather heels.