The Abu Dhabi Media Company announced that it would harness all its capabilities to continue the Year of Giving initiative, launched by President His Highness Sheikh Khalifa bin Zayed Al Nahyan, through programmes and events, and coverage of events that highlight the initiative.

The programmes reflect the desire of Abu Dhabi Media platforms to provide diverse and innovative content that highlights the vision of the leadership, the achievements of the state and aspirations of the UAE’s society and its values.

Mohammed Ibrahim Al Mahmoud, Chairman and Managing Director of Abu Dhabi Media, highlighted the commitment of the organisation through its strategic plans.

"In line with the vision of our wise leadership, Abu Dhabi Media prepares specific programmes to support the state's efforts, with a view to highlight the Year of Giving, and reinforce our responsibility towards our society and nation, to build the reputation of Abu Dhabi Media and achieve its responsibilities," Al Mahmoud said.

Dr. Ali bin Tamim, Director-General of Abu Dhabi Media, said that preparations have been completed to continue the "Year of Giving" initiative, and to contribute to supplying it with meaningful content that reflects the wise policy of the UAE and its leading humanitarian role worldwide.