As part of its strategy to highlight Ajman’s unique tourist attractions and promote the emirate at an international level, the Ajman Department of Tourism Development, ADTD, is hosting a 3 city roadshow to Scandinavia from the 25th to the 29th of September.

The roadshow kicks off in Copenhagen, and consists of a delegation from Ajman, including representatives from the ADTD and Ajman hotels. After their initial stop in the Danish capital, the journey continues to Oslo in Norway, and will end in Sweden's capital, Stockholm, before returning to the UAE on September 30th.

Commenting on the roadshow, Saleh Mohamed Al Geziry, Director General of the ADTD, said, "The roadshow provides a valuable opportunity for us to promote Ajman and its world-class tourist sites, services and attractions. We are honoured to be able to share the true spirit of modern Emirati hospitality and instill the image of Ajman as an emirate with rich tourist, natural and cultural elements, helping us to raise the profile of our unique tourist destination and increase the number of visitors from Scandinavia in the future."

Over the course of the roadshow, the ADTD aims to increase awareness of Ajman as a unique destination and highlights its wide range of diverse tourism offerings, as well as enhance engagement, cooperation and bilateral relations.

Organised by the ADTD, the roadshow is being held in conjunction with Emirates Airlines and hotel partners Ajman Saray, a Luxury Collection Resort, Fairmont Ajman and Wyndham Garden Ajman Corniche.

"The roadshow is part of our strategy to promote the Emirate of Ajman as an interesting tourist destination and provides a platform for key Scandinavian tour operators to experience what the emirate has to offer. Furthermore, it comes in line with the ADTD’s ongoing participation in regional and international trade shows and initiatives, which serve to raise the profile of Ajman as a unique destination," Al Geziry, added.

The roadshow is in line with the strategic objectives of increasing visitors to the Emirate ahead of Ajman Vision, which, by showcasing a number of Ajman’s major tourism projects and services, aims to make the emirate one of the world’s top tourist destinations.