The Dubai Chamber of Commerce and Industry has finalised its preparations to host the International Conference launching the 10th cycle of the Mohammed bin Rashid Al Maktoum, MRM, Business Award, and the 2nd cycle of the MRM Business Innovation Award.

The high-profile conference, entitled "Drivers of Growth in Organisations of the 21st Century: Harnessing the Human Factor", will be held on Tuesday at Dubai’s Emirates Towers.

Held under the banner, "Happiness and Positivity", the event will be attended by Ohoud bint Khalfan Al Roumi, Minister of State for Happiness and Wellbeing, who will be speaking about the importance of nurturing happiness to improve the organisational bottom line.

Other sessions will involve the participation of leading industry experts from Silicon Valley, the UK, and the UAE, who will examine key challenges faced by organisations, including continuous disruption, increasing workforce pressures, and changing customer requirements.

Sessions will also focus on the importance of harnessing the human factor in driving sustainable growth, in addition to other core values and strategies that can help organisations become more agile and resilient in a fast-changing business world.

The conference will provide an ideal platform for small and large organisations alike to learn applicable best-in-class business practices from leading industry experts. The event will be attended by dignitaries, distinguished local and international top executives and guest speakers, while it will be open to the UAE and GCC business communities.

Hamad Buamim, President and CEO of Dubai Chamber and Chairman of the Steering Committee for the Mohammed bin Rashid Al Maktoum Business Award, highlighted the importance of this year’s theme and focus.

"Business communities around the world are increasingly looking for new and effective ways to deal with continuous disruption and build a resilient and agile workforce. This conference will offer valuable insights and effective tools and strategies that can help organisations and their employees work smarter and create sustainable change," said Buamim.

The International Conference, organised by Dubai Chamber, supports the objectives of the National Programme for Happiness & Positivity and the UAE Vision 2021.