Dubai Internet City, DIC, the largest technology business hub in the region, has announced its participation in the GITEX Technology Week 2017, marking its 18th outing at the definitive technology event. The theme of DIC’s exhibition, 'The Smarter Journey', will leverage the power of its partners’ innovations, offering visitors an opportunity to experience smart, cutting-edge solutions that are set to shape the cities of the future and translate the Smart Dubai initiative into reality.

Bringing several innovations from its vibrant community together under one roof, DIC’s pavilion will take visitors on an immersive and experiential journey powered by partners Uber, Canon, Samsung and Visa.

Speaking on DIC’s role of building an enabling ecosystem, Ammar Al Malik, Executive Director of DIC, said, "At Dubai Internet City, we take pride in our unique community, which encourages growth across all technology sectors. As DIC’s ecosystem continues to scale up, we are committed to working hand in hand with our partners to create an environment conducive for ideation and innovation, paving the way for future smart cities, globally."

He added, "Creative minds need to be connected and exchange ideas to successfully innovate. As an enabling platform for people and technologies, Dubai Internet City’s key benefit lies in bringing together great minds and innovative concepts. This value proposition, which is key to the development of smart cities, is what we are demonstrating at our pavilion today, how the seamless experience provided by smart solutions can revolutionise the way we live, work and play."

Offering visitors a chance to gain first-hand experience of the elements of smart cities, the DIC pavilion will comprise four distinct spaces, The Family District, The Workplace District, The Retail District, and The Leisure District.

In addition, DIC community member Uber will offer visitors a behind-the-scenes look at the data-mapping system powering their operations. The aggregated data shapes decisions on how to adapt existing infrastructure and invest in future solutions to make cities more efficient. Through data analysis and visualisation, Uber will demonstrate how it plans to enhance mobility in the cities of tomorrow.

GITEX Technology Week is one of the most influential technology exhibitions worldwide, attracting a diverse audience of IT professionals, technology enthusiasts, students, consumers and traders. The 2017 edition of the event will run from 8th to 12th October at the Dubai World Trade Centre.