NAMA Women Advancement Establishment has launched its Badiri Business Entrepreneurship Virtual Academy with 16 episodes and four e-books that aim to empower entrepreneurs and equip them with the skills to reach their highest potential.

The platform was launched in partnership with Bel Pesce, a Brazilian entrepreneur and founder of FazINOVA, today at GITEX Future Stars.

"The academy will work under the Badiri Education and Development Platform, NAMA’s educational arm, to boost female entrepreneurship skills, thereby enabling women to successfully participate in the economic activity locally, regionally and globally," said Reem BinKaram, Director of NAMA.

The academy’s content can be accessed on the Badiri website, but some of its components are available exclusively to female entrepreneurs, with the aim of developing a world-class culture of female entrepreneurship.

"Badiri focuses on building the capacities of women through the online course, which supports the development of women’s entrepreneurial and professional skills and provides them with the tools they need to successfully compete in diverse markets," BinKaram added.

The 16 parts of the course will take participants through a journey designed to have a major transformational impact on their lives and empower them to be able to face their challenges.

PBel Pesce said, "I am very excited to be partnering with NAMA to launch the Badiri Business Entrepreneurship Virtual Academy. The videos of the course we are launching are available in English with Arabic subtitles, and in Portuguese, to benefit aspiring and current entrepreneurs. The online academy is hosting resources and training programmes, as well as creating a community of empowered peers. The Badiri Business Entrepreneurship Virtual Academy is in partnership with FazINOVA, a company that I founded in Brazil with the aim of keeping people up to date in an ever-changing and dynamic world."

GITEX Technology Week 2017, which is currently underway at Dubai World Trade Centre and concludes on 12th October, has attracted the participation of 4,100 exhibitors from 70 countries, with 155 exhibitors taking part in the event for the very first time. The space allocated for exhibitors in this year’s edition has increased by 20 percent compared to last year and the participation of local state bodies has increased by 30 percent.