Lady Gaga wearing pieces from SS14 London - Arab Today Versace has confirmed Lady Gaga as the face of its SS14 campaign, the first time that the popstar has starred in any fashion advertising. Lady Gaga appears in a series of images shot in London by Mert Alas & Marcus Piggott, wearing pieces from the SS14 ready-to-wear and accessories collections. Lady Gaga is also captured with the new Palazzo bag, introduced at the SS14 show. Donnatell Versace commented: “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”