During an interview with “ Arab Today “ ,plastic artist , Rashid boumzogh confirms that Art is for everyone and calls to think outside the box to deliver the art to the public and make it reachable .

He uses his art to send messages to the people to help them change their behavior by turning abandoned ugly places into beautiful ones .

This time he uses the ruins of a recently destroyed factory in the city of Kasbah Tadla , adding that when he saw them, he connected it to Um Kulthum’s song “ Al Atlal “ which made him draw her on the rocks of the factory .

He chose black and red to create a visual attraction to made the viewer stop to think about the message he is trying to deliver , the same message he wants to deliver his fellow artists , saying that Art is for everyone and it can be displayed anywhere .