LG\'s new \'G-Flex\' smartphone London - Arab Today LG Electronics unveiled Monday a curved-screen smartphone, taking on rival Samsung in a niche market seen as a first step on the road to fully flexible products. Despite its name, the \"G-Flex\" does not bend, but uses flexible OLED (organic light-emitting diode) to produce a curved six-inch display. The model is \"the best representation yet of how a smartphone should be curved,\" the president of LG\'s mobile unit Park Jong-Seok said, in a clear dig at Samsung. Earlier this month, Samsung started retailing its \"Galaxy Round\" -- a 5.7-inch (14.5 centimetre) handset with a display that curves from side-to-side to fit the contour of the hand. The \"G-Flex\" is curved on the vertical axis in order to, the company said, \"follow the contour of the face\". Curved displays are already commercially available in large-screen televisions offered by both Samsung and LG. The displays are supposed to offer a more immersive viewing experience but are significantly more expensive than standard screens. The Galaxy Round is currently only available in South Korea and retails at 1.08 million won ($1,000). Curved screens are still at a nascent stage in display technology, which is shifting towards flexible panels that are bendable or can even be rolled or folded. LG said the G-Flex would be available to South Korean consumers from November, but did not provide a price estimate. Source: AFP