The \'console that goes beyond gaming\' Washington – Arabstoday Microsoft staked a claim to the Internet Age living room with an eagerly awaited new generation Xbox One console touted as a home entertainment hub that goes far beyond games. \"Today, we put you at the centre of a new generation in the living room,\" said Don Mattrick, head of Microsoft\'s interactive entertainment business, unveiling the new version of the popular game console on Tuesday. The beefed-up hardware is powered by software that allows for instant switching between games, television, and Internet browsing. Microsoft-owned Skype was also integrated for online group video calls. Kinect motion and sound sensing accessories accompanying the consoles recognize users; respond instantly to commands spoken in natural language, and even detect a person\'s pulse. \"This is the beginning of a new generation of games and entertainment and a new generation of smart TV,\" said Microsoft entertainment unit executive Yusuf Mehdi. Microsoft played to longtime Xbox fans with glimpses of blockbuster games including Call of Duty: Ghosts and FIFA football being tailored for the new consoles. The beloved Halo science fiction shooter franchise was used to showcase the merging of television and videogame play in Xbox One. Famed filmmaker Steven Spielberg signed on to produce a live-action Halo television series in partnership with gamemaker 343 Studio. \"For me, the Halo universe is an amazing opportunity to be at the intersection where technology and myth-making meet to create something really exciting,\" Spielberg said in a video snippet played during the press event at Microsoft headquarters in Redmond, Washington. Xbox One consoles will be released later this year, according to Mattrick, who did not disclose pricing details. Microsoft has sold some 77 million Xbox 360 consoles since they hit the market in late 2005. Console rival Sony has sold about the same number of PlayStation 3 consoles, which was introduced a year later. Meanwhile, Nintendo sold nearly 100 million Wii consoles, which became hits due to innovative motion-sensing controls after their debut in 2006. However, demand for Nintendo\'s recently released Wii U consoles have been disappointing. Sony announced a new generation PlayStation 4 system in February but spoke ambiguously about the device, leaving much to the imagination. The PS4 is to hit the market by the end of this year. \"Microsoft wins the next-gen game console launch wars,\" said Forrester analyst James McQuivey. \"Where first Nintendo offered us a tablet to accompany the millions we had already bought and Sony then offered us a box that we couldn\'t even see, Microsoft has trumped them both by delivering the Xbox One.\" Microsoft has apparently put its hardware and software mastery to effective use, bringing game controllers, tablets, smartphones, voice, and gesture together in the Xbox One. \"I think Microsoft stands a good chance at being dominant in the living room, but they still have some way to go before we can call them the king,\" said Gartner analyst Brian Blau. In a move that might irk gamers, Xbox One will not be compatible with titles designed for play on its predecessor. Microsoft sidestepped whether Xbox One would recognize second-hand disks and require activation fees to play, pumping revenue from used games. \"We haven\'t gotten into the details of how we will enable those capabilities,\" Mehdi told AFP.