Challenge Bahrain announced joining forces with a new festival, Bahrain Noor El Ain (BNEA), with a common focus of uniting people under a banner of activity within the Kingdom.
Challenge Bahrain General Manager and President of the Bahrain Triathlon Association Dr Shaikh Saqer bin Salman Al Khalifa said, "The partnership will strengthen both initiatives going forward." While Challenge Bahrain will bring together professional and amateur athletes from Bahrain, the Gulf region and beyond, Bahrain Noor El Ain will bring local commercial participants and entrepreneurs with visitors from around the region, he added.
The partnership, will see mutually beneficial outcomes for both events, which are held for the first time in Bahrain. "Both Challenge Bahrain and Bahrain Noor El Ain have the shared goal of showcasing the Kingdom’s renowned hospitality. Bahrain’s community feeling is enhanced, said BNEA Festival Director Abdulla Al Mannai, with Challenge Bahrain hosting local and international athletes together, and Bahrain Noor El Ain bringing locals and visitors together."
The partnership will feature throughout the festival and at all prominent displays of Challenge Bahrain. An expo tent will be located onsite at Challenge Bahrain’s event kickoff where attendees can meet the BNEA team and get information about the upcoming Bazaars and the special offers available through the festival. In return BNEA will feature in Challenge Bahrain’s website and magazine.
Source: BNA