New PSV Eindhoven coach Dick Advocaat wants his team to use Sunday's Johan Cruijff Schaal clash with Ajax as a springboard to Eredivisie success this season. Advocaat, who agreed to take the permanent role at the Philips Stadion before coaching Russia at UEFA EURO 2012, has stated that winning the league title is his primary aim. PSV finished seven points behind champions Ajax last term, although they were victorious in the KNVB Beker to set up tomorrow's match. "We are anxious to get going," Advocaat, who is in his second stint in charge of PSV, told the club's website. "We have had a very good pre-season, but we haven't won anything yet. We will meet Ajax in the Johan Cruijff Schaal on Sunday and that gives us an opportunity to win our first trophy of the season. "We're going to have an even better squad than we did last year in the Eredivisie. Winning the title is the only thing that counts." FIFA