Aligned with its commitment towards Abu Dhabi Vision 2030, Abu Dhabi Water and Electricity Authority (ADWEA) has formed a strategic partnership with PennWell Corporation in support of the upcoming POWER-GEN Middle East and WaterWorld Middle East Conferences to be held in Abu Dhabi. The strategic partnership is part of ADWEA's commitment towards providing the guidance and collaboration needed to enable the Emirate of Abu Dhabi to reach its full potential. Bringing together local, regional and international experts, the Conference will focus on providing solutions aimed at enhancing the sustainability and management of the power and water industries. Abdulla Al Nuaimi, Director General of ADWEA, said that, "As the U.A.E. Government focuses great attention on conserving resources, increasing the operational efficiency of power plants and reducing carbon emissions to protect the environment for future generations, ADWEA is committed to identifying best practices and sustainable solutions to ensure Abu Dhabi has water and electricity needed to continue thriving. We are confident that the POWER-GEN Middle East and WaterWorld Middle East Conferences will enable ADWEA and similar organisations to identify solutions for the management and sustainability of vital resources in the U.A.E. and the region." To meet the estimated six to ten per cent annual surge in demand for power, which is around eight GW of additional capacity, GCC countries are projected to invest more than $300 billion in some 20 energy projects by 2020, placing the Middle East as one of the most dynamic power sectors in the world. POWER-GEN Middle East will provide a gateway for innovative organisations to establish a strong market presence in the region and a platform for decision makers to hear about innovative solutions aimed at addressing increased demand and rapid industrial development. With the region also constantly facing challenges including and related to waste water management and cost inhibitive desalination projects, WaterWorld Middle East aims to equip delegates with the skills and knowledge that will foster a commitment to sustainable management of the region's most vital commodity. Nigel Blackaby, Event Director, PennWell, said, "ADWEA's leadership in the marketplace makes them the right partner for this event aimed at enhancing sustainability across the region. This year's participants will clearly benefit from the guidance to be provided by ADWEA's leadership team through their commitment to setting standards in power and water management and conservation." The POWER-GEN Middle East and WaterWorld Middle East Conferences will be held in Abu Dhabi, U.A.E. from 12th - 14th October 2014 at the Abu Dhabi National Exhibition Centre (ADNEC).