Chaiy Seo-il; Okdang Books; 255 pp., 15,000 won Failing to understand other cultures may lead to misunderstanding and conflicts in a business situation. This is a practical guide for foreigners doing business in Korea or with Koreans. The author has written the book to help resolve problems that may arise from a lack of understanding of Koreans’ way of thinking and culture. The book provides an easy introduction to Korean history, the social system and business culture, and tips for efficient communication and partnership with Korean business people. The English-language book is written by Chaiy Seo-il, a professor at the School of Business, Korea University. He has consulting experience with many major Korean and multinational companies in marketing strategy and human resources development. The book would be more fun to read if it were more visual, being text-heavy with no photographs. From/koreatimes