Taking its cues from the UAE leadership, is showcasing how innovation seeps into the lives of everyday people, drastically improving them at innovation week held between November 22 and 28.

du will demonstrate its innovations for cities of tomorrow at its interactive stands on JBR during the week; moreover, it will display how collaboration between public and private entities will only improve innovation throughout the city.

During the week, du will showcase simplified solutions that add value to customers' lives by bringing innovation to them through a variety of touch points. In an aim to foster a knowledge based economy and empower the UAE to become an innovation hub for the region and the world, du is collaborating with a variety of government entities to nurture an innovation ecosystem. du is also enabling communication for families and educators of the special needs community with the BabNoor App.

"At du we have long held the view that innovation thrives in a collaborative environment; hence we are thrilled to be a contributors to innovation in the UAE. We have diversified from simply being a telecommunication provider to becoming lifestyle partner, and for innovation we are enabling a smart lifestyle by collaborating with the UAE government and providing them the infrastructure upon which innovation can flourish. During innovation week, we are bringing our latest offerings to the public so that they can have a first-hand experience of how our innovations will add life to life," said Carlos Domingo, Senior Executive Officer, New Businesses & Innovation, du.

Additional showcases during Innovation Week will enable the public to explore a ‘Smart City' model and the possibilities of virtual interaction, including the measurement of your electricity, water and carbon footprint, and experience the home of the future where they will be able to control everything through virtual reality and fifth-generation technologies. .