Under the Patronage of Zayed R. Alzayani, the Minister of Industry, Commerce and Tourism, Undersecretary of Industry Affairs, Osama Al Orrayedh opened the Efficiency Conference 2017. 
The conference is organised by Expressions Marketing Communications in strategic partnership with the Ministry of Industry, Commerce and Tourism.
The Undersecretary of Commerce Affairs affirmed the Ministry’s support for all initiatives, steps and event that the national companies and investors are working to activate the commercial sector through providing the necessary facilities and advantages that attract more investments and projects. 
The conference is a platform where business leaders will meet and interact and learn how to strategically grow their profits, increase employee loyalty and enhance overall corporate performance towards organizational success. It is expected to attract over 200 participants from the GCC countries.
The conference includes rich sessions and influential speakers and participants in the field of human resources development, led by Dr. Khalid AlZamil from Saudi Arabia, President of the Dhahran Techno Valley Technology.
The conference defines the modern concept of performance and strategy. It also highlights the importance of planning for better performance in different areas of the business. The Conference focuses the business performance as the foundation for the success of any modern organization that is eager to alleviate its success.

Source :BNA