RAK Ceramics today announced the launch of its new corporate brand identity which is designed to unify all of its global subsidiaries. The official roll-out is effective immediately in the UAE, with company subsidiaries expected to adopt the new brand identity over the course of the next year.

The announcement was made at Cersaie, one of the most important international ceramics exhibitions which takes place annually in Bologna. The new corporate brand identity was revealed at the RAK Ceramics stand which articulates the company’s proposition, ‘Room for Imagination’, and featured the company’s latest products and designs, including the hi-tech Maximus Mega Slab, the largest super-sized slab to be manufactured in the MENA region.

Abdallah Massaad, RAK Ceramics’ Group Chief Executive Officer, said, "Today, we celebrate a new milestone as we launch our new corporate brand identity and we are delighted to be unveiling it at Cersaie. The unveiling of our new brand identity is part of our Value Creation plan which was launched in 2014 and designed to improve integration across the business, streamline our distribution networks and unify our brand globally."

He added, "RAK Ceramics has 25 years of ceramics’ expertise. It is this experience, our wide product range, strong focus on innovation and continued commitment to delivering high quality products which are the four main pillars upon which our new proposition is based. Our products are already featured in some of the most iconic buildings around the globe and the launch of our new brand identity reflects our aspirations to become the leading ceramics lifestyle solutions provider in the world."

Source: WAM