The 4th Edition of the World Tourism Conference (WTC) will be organised by Malaysia in collaboration with the World Tourism Organization (UNWTO) from 17 to 19 October 2016. 
Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture, said the event will bring together leaders in the field of tourism, policy-makers and experts from the public and private sectors along with representatives of the media to share their experiences and ideas so as to promote the tourism sector. 
With the theme "Tourism Delights: Delivering the Unexpected", this conference will focus on ideas and strategies which are geared towards delighting the tourists.