At a day's expo on Sri Lanka tea at the Riyadh Chamber of Commerce, it was revealed that the country is interested in marketing pure Ceylon tea instead of the bulk tea.
Hasitha De Alwis, director for Promotion (International) of the Sri Lanka Tea Board, told Arab News that the country is interested in promoting pure Ceylon tea in the Kingdom since a good portion of the island's tea is sold to the Saudi consumers after blending it with tea from other countries.
Sri Lankan tea (known for generations as Ceylon Tea) carries behind it a heritage and success story like no other. A product that began as a diversification experiment in 1867 spanning just 19 acres of land has today surpassed all geographical borders to satisfy 19 percent of global demand.
Reputed for its signature taste and aroma, Sri Lanka has become the world's third largest tea exporter to the world, the country's largest employer and has the distinction of supplying tea to the Olympic and Commonwealth Games. It is a great equalizer, demanding attention from the counter of the smallest eatery to the most exclusive tea-bars in the world.
Ceylon Tea is also the cleanest tea in the world in terms of pesticide residues, a fact confirmed by the ISO Technical Committee. Sri Lanka was also the first to achieve the "Ozone Friendly Tea" label recognized under the Montreal Protocol Treaty and is the proud owner of the first Ethical Tea Brand of the World recognized by the United Nations Global Compact.

Source: Arab News