Despite the steep decline of oil prices and the shaken political situation in the region, the Saudi market continues to be a key market for Cadillac and GM in general, said Johan De Nysschen, president of Cadillac and General Motors EVP.
De Nysschen and Ibrahim Al-Jomaih, chairman of Aljomaih Automotive Company (AAC), told a press conference that the importance of the Saudi market is recognized and Cadillac sees more opportunities.
Speaking about the purpose of his first visit to the Kingdom, De Nysschen said: “ I am here firstly to strengthen our partnership with Aljomaih, and view plans and strategy of AAC as well as the future of Cadillac in Saudi Arabia in the shadow of Saudi Vision 2030.”
“Despite growing regional tensions, the Saudi market is a very attractive place, which can lead to even higher limits of sales and with their vision; we do feel optimistic,” he added.
According to De Nysschen, upgrades and considerations include implementing new technologies in showrooms and building newer and more modern facilities around the Kingdom.
De Nysschen added: “We have been serving the automotive market in the Kingdom for years and we take great pride in announcing a reinvigorated Cadillac offering for the Kingdom. We are taking steps to ensure the future will be even more successful.”
Meanwhile, Al-Jomaih expressed his optimism that the Saudi market for cars will make recovery due to the wise and bold steps taken by the Saudi government for the stability of the Saudi economy. He noted that the Kingdom will achieve the Vision 2030 goals; Saudi Arabia will be transformed from total reliance on oil to other sources.
"This fact gives the consumer optimism. The private sector is equally optimistic as there are large areas on which it can rely and make contribution in the national income,” he added.

Source: Arab News