Canon Middle East, a leader in digital imaging solutions, embarked on a series of employee-led projects inspired by the UAE’s “Year of Giving” as well as the global “One Million Acts of Kindness” mission. Developed under an overarching campaign called “Follow Your Happiness,” Canon’s initiatives target its own employees by giving them the opportunity to become active members within their own work environment as well as the larger community.
Anurag Agrawal, managing director, Canon Middle East said: “We were inspired by the UAE’s ‘Year of Giving’ and ‘One Million Acts of Kindness’ initiatives, both of which encourage people to have lifetime goals of doing an act of goodwill for others. This clearly resonates with Canon’s global corporate philosophy of ‘Kyosei,’ which means living and working together for the common good. By delivering social and environmental benefits through our people and products, we are powerfully demonstrating our commitment to our philosophy.”
“In 2017 we established the ‘Follow Your Happiness’ campaign driven by the three pillars of Future, Youth and Happiness to coincide with the themes the UAE government enforces on a nation-wide level. Together, the three pillars create an interconnected Canon eco-system for our campaign led by the participation and contribution of our employees,” added Agrawal.
Each of Canon’s campaign pillars has a series of projects and initiatives for Canon’s employees to participate in and sustain the campaign. The pillars create an environment whereby Canon employees are given the tools, physical and intellectual space to grow, become more optimistic about their future, use and develop their creativity, and actively participate within society.
Furthermore, each time an employee participates in any activity within the three pillars, Canon contributes 400 dirhams to donate to two charities by the end of 2017.

Source: Arab News