BTC Networks, an integrated technology solutions provider, is deepening its collaboration with Cisco to offer the full suite of the global technology leader’s solutions to businesses of all sizes in the Saudi market.
As the momentum of digital transformation in the Kingdom accelerates, BTC Networks is strengthening its relationship with Cisco to enable companies to better meet the technology needs of the fast-growing Saudi market.
“BTC Networks strives to provide businesses of all sizes IT and telecommunications solutions that enable them to operate and adapt new technologies more quickly,” said Alawi Baroum, chief executive officer at BTC Networks. “Businesses in the Kingdom are increasingly demanding advanced IT and telecommunications services that deliver business results.
“We believe that our understanding of the local market, coupled with the solutions developed by Cisco, enable us to play a crucial role in helping customers throughout Saudi Arabia achieve their strategic goals.”
Haytham Al-Ohali, managing director at Cisco systems Saudi Arabia, said: “Digital transformation with our customers is driven through our partner ecosystem and Cisco recognizes the critical importance of enabling the full capabilities of our partners. With a broad range of expertise across multiple Cisco solution areas, BTC Networks is on the right track to support customers’ needs for more innovative solutions in the dynamic Saudi market.
“Our tight alignment will support them to make the most of our world-class architectures and technologies and empower them to deliver solutions built for the digital era.”
Digital transformation combines multiple new technologies in new ways to help customers transform either their operating or business model, resulting in tangible business outcomes such as increased sales, customer loyalty and employee productivity. Recent reports by industry analysts indicate that a growing number of business decision-makers and CEOs across leading Saudi firms are incorporating digital transformation as a core part of their corporate strategy over the coming years.
Last year, Cisco signed a memorandum of understanding (MoU) with the Saudi Ministry of Commerce and Investment, which laid out a roadmap for the accelerated pace of digital transformation.
“Cisco’s go-to-market support for BTC will be helping them to differentiate their offering in the marketplace and continue to deliver outstanding value to customers,” added Al-Ohali.

Source: Arab News