Yasser Al Yousuf, an Emirati national, has been appointed as the new Managing Director for Etihad Guest, Etihad Airways' award-winning loyalty programme, and its partners Air Serbia, Air Seychelles and Etihad Regional.
Effective immediately, Yasser assumes the role at a time of rapid growth in the business as Etihad Guest continues to evolve into a broad-based lifestyle programme.
Etihad Guest is one of the existing programs within Etihad Airways' new loyalty business, Global Loyalty, which holds majority stakes in other airline loyalty programs, including top bonus (airberlin), Jet Privilege (Jet Airways) and upon completion of the acquisition in January 2015, Mille Miglia (Alitalia).
Yasser has a strong background in the loyalty industry having worked at Emirates Skywards, and more recently at Du. He joined Etihad Airways in 2013, and has held a number of senior roles within Etihad Guest since then, including Head of Services and Head of Coalition Partnerships.
Peter Baumgartner, Etihad airways Chief Commercial Officer, said: "Yasser has a proven track record in the industry and passion to meet the needs of the increasing number of travellers looking to gain more value from their travel experience.
"This is a tremendous opportunity that will allow him to utilise his in-depth experience and knowledge whilst also continuing to play a leading role in the expanding loyalty business of Etihad Airways and its partners."