Etisalat has won three of the sector’s most prestigious international awards at the Mobile World Congress the global event held annually in Barcelona. Etisalat received two GSMA Global Mobile Awards in the Best Mobile Health Innovation and mWomen Best Mobile Product categories for its mobile health innovation — etisalat Mobile Baby  — that is helping combat maternal mortality in developing countries. The telco also won the Best Mobile Money Innovation award for its etisalat Commerce platform that is helping make financial services accessible to millions of people across the region. “Etisalat is committed to harnessing the power of mobile connectivity through innovation to develop products that change people’s lives for the better and help to accelerate social and economic development.  In the case of Etisalat Mobile Baby it can also save lives,” etisalat group chief commercial officer Essa Al Haddad said. “Our focus on mHealth and mCommerce solutions has had an immediate impact in emerging markets where access to healthcare and banking services are limited.  These accolades are further endorsement of our focus on delivering innovative technologies that have a transformative effect on people, communities and economies.” Etisalat’s Mobile Baby program delivers affordable primary healthcare solutions to even the most remote, rural regions of Africa.  Mobile Baby is already delivering tangible results and is contributing to global efforts to achieve millennium development goals which seek to reduce maternal mortality in childbirth and deliver universal access to reproductive health. “The 2012 Global Mobile Awards continue to showcase the greatest, most creative and innovative products and services driving the mobile ecosystem today and into the future,” GSMA chief marketing officer Michael O’Hara said.  “The GSMA congratulates etisalat and commends all those taking part for raising the benchmark of contributions to mobile communications across the entire industry.”