TOUS, together with SCPF, has launched the 6th installment of its Tender Stories — a campaign that introduces the new collection of jewelry for Spring/Summer 2017 and that at the same time supports one of the most important commercial moments of the year: Mother’s Day.
Tender Stories No.6 tells the story of a long-distance relationship between a mother and a daughter, Claire and Susanne. It is a tender and fun story that will be discovered scene by scene. A relationship so close and so far away at the same time, as real and as virtual as they can make it. They share moments through the computer or the phone screen, even those that are life-changing.
TOUS chooses to tell stories full of tenderness, surprise and emotion that connect people transversely and change perceptions. TOUS is doing this once again with the help of actress Gwyneth Paltrow, who reinforces her image as brand ambassador and star of the company’s campaigns at an international level.
For this campaign, TOUS has collaborated with producer Marçal Forés (Canada), who has added his personal touch while maintaining the tone of voice that makes the brand unique.
The graphic campaign was carried out by photographer Sergi Pons and will appear between the pages of print media and outdoor formats, as well as in the more than 500 stores belonging to the brand worldwide.

Source: Arab News