Hospitality Management Holding (HMH) has unveiled its new logo in keeping with the group’s USP, “Beyond Hospi-tality.” It has been developed, to not only meet the evolving needs of the market but also, to reflect the group’s distinctive character, brands and expansion strategy.
Launching the logo, Ferghal Purcell, COO of HMH, said: “The new HMH logo demonstrates a decade of success. Reflecting our brand culture, built on our commitment to excellence and consistent quality of service, the new identity has been designed to broaden our appeal at every level of our business. The rationale behind our new logo is to highlight the fact that we offer more with added value and have the formula for both growth and success in the dry segment. The uniqueness of the new logo says it all and allows us to embrace the future with a contemporary and energetic look.”
A dynamic and progressive feel is the inspiration behind the logo design, with high-rises and tall buildings reflecting HMH’s expansion. The letters have been placed in a geometrical way to represent the height of the letter “H” and highlight it, reflecting the heart of the company’s business — hospitality. The process of creating the new logo took over a year in the making and involved guidance from top marketing experts as well as team members.
The selected color palette of blue and orange is inspired by the cities at night.
Ferghal said: “The deep blue sky, with its reflection on the water, works well with the vibrant orange/gold lights filling the skyline to create a vibrant scene full of energy and life. Unifying our group’s communication, all our properties will be coordinating signage and logo implementation, with a critical mass being completed for our participation at the Arabian Travel Market 2017.”

Source: Arab News