Al-Othman Agriculture Production and Processing Company (Nada), one of the Kingdom’s leading producers of dairy products and fruit juices, recently launched a noble and unprecedented patriotic campaign to support the families of Saudi soldiers who have given their lives to protect and defend their country.
Organized in association with the Ministry of Defense under the title “My Nation, Forever Proud,” the campaign was launched at a press conference held in Alkhobar attended by media representatives.
As part of the six month campaign, Nada will use the juice packs made by Tetra Pak to raise the fund by allocating 15 percent of the campaign revenue from each pack sold to support the families of deceased soldiers through the concerned department at the Ministry of Defense.
The campaign aims to raise awareness of the Saudi soldiers’ achievements and remind the public on the sacrifices they have done to protect our land. Besides this campaign, Nada provides direct financial support geared toward the brave soldiers.
One of the objective of this unique unprecedented campaign is to encourage the private sector to take their responsibility and participate in giving back to our community and support our solders.
Nada’s CEO and owner Abdulmohsen Al-Othman, said: “This is just a small way that we can express the pride and deep appreciation of not only NADA but of the entire nation for the courage and dedication of of our soldiers who have given the greatest sacrifice on the field of battle while fighting to protect us all.
We can never replace those who have lost their lives in the hearts of their families and friends but we feel that it is our duty to give back to our community in whatever way we can by lending our support and assistance to the families who have lost loved ones.”

Source: Arab News