Nissan Saudi Arabia — through its local dealers Alissa Auto and Petromin — recently launched a campaign for its sedan and crossover models, which are widely popular in the Saudi market.
Through the campaign, Nissan — the global automotive sponsor of the UEFA Champions League — aimed at providing a unique opportunity for customers to experience live the excitement of a UEFA Champions League game. The winners enjoyed together with Nissan a memorable journey to Spain, attending the quarter-final between the legendary clubs of FC Barcelona and Juventus Football Club.
Since 2014, the UEFA Champions League sponsorship has provided Nissan with access to passionate football fans in the world. In return, Nissan has promised to deliver fans unexpected access to one of the most exciting tournaments in the world.
The UEFA Champions League sponsorship is an example of Nissan’s dedication and growth in global sports.
The company is also involved in major international cricket events, such as the ICC Men’s and Women’s World Cups and the City Football Group, which includes the Manchester City, Melbourne City and New York City clubs.
Moreover, Nissan has a number of sporting ambassadors, including footballers Gareth Bale and Sergio Agüero, Nissan’s official ambassadors for the UEFA Champions League.

Source: Arab News