This is in line with the company’s commitment to constantly innovate and introduce dairy and food products.
SADAFCO, a pioneer in the food and beverage industry in the Kingdom for over 40 years, is offering Saudia JUMP! in unique dual-fruit blend of strawberry/cherry and mango/apple. The product comes in eye-catching plastic bottles in two sizes, 900-ml and 200-ml, allowing consumers to enjoy the refreshing drink at home or on-the-go.
Roberto Bernuy, marketing manager at SADAFCO, said: “Saudia JUMP! has been designed to offer an appealing product to teenagers in the region that is a fun alternative and a healthier option to carbonated and energy drinks.”
He added: “The new product combines the best of both worlds: highly nutritive laban and vitamin-rich fruits.”
Following the launch in the Kingdom, JUMP! will soon also be available in Qatar, Bahrain, Kuwait and Jordan.
The beverage offers a refreshing mix of laban and two fruits enriched with vitamins E, A, B9 and D.
“At SADAFCO, we have a responsibility toward our consumers to help them lead a healthy life,” Bernuy said. “According to a recent study, today’s younger consumers are the most willing to take initiative on behalf of their well-being to achieve their goals. Millennials in particular — those who came of age at the turn of the century — are leading the charge by making health-promoting diet and lifestyle choices a priority.”
Established in 1976, SADAFCO specializes in dairy and foodstuff manufacturing, importing, distributing and marketing in Saudi Arabia and has established a strong reputation and following in the food and beverage industry across the GCC region.

Source: Arab News