Under a strategic agreement, signed recently by Saudi Telecom Company (STC) and Alshaya International Trading, leading international brands operated by Alshaya have joined STC’s Qitaf loyalty programme in Saudi Arabia. The agreement is part of STC’s commitment to its 20 million Qitaf customers and offers them the opportunity to redeem electronic coupons in all Alshaya International Trading retail outlets across the Kingdom of Saudi Arabia. The agreement was signed by Jameel Al-Molhem, CEO of STC, and Saoud Alshaya, Director of Alshaya International Trading Co.