The Saudi Telecom Company (STC) received the Brand Finance award as the most valuable brand in the Middle East at the Mobile World Conference (MWC) 2017 in Barcelona, Spain.
Anthony Kendall, Brand Finance strategy director, handed the award to Amjad E. Shacker, general manager, corporate communication, STC.
“The 11 percent increase in brand value will reflect positively on the company’s future economic value, showing its commitment to customers through continuous development of the business, products, services and innovative solutions in the telecommunications sector,” said Shacker.
He added: “This growth reflects the stature achieved by the customers and shareholders, and the reason millions of customers around the world have placed their trust in STC as their telecommunications service provider. STC is the only Saudi company that has obtained such an award in the Middle East.”
Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. It is headquartered in London and present in over 20 countries. STC ranked number one based on a number of quantifiable attributes, such as the company’s financial performance and sustainability, as well as customer loyalty.

Source: Arab News