Building on their successful debuts last season, Paperworld Middle East and Playworld Middle East are set to consolidate their presence in the market as significant trade exhibitions, as they get underway at the Dubai International Convention and Exhibition Centre today (Tuesday). Organiser Epoc Messe Frankfurt is upbeat about the prospects for both shows, which are co-located in order to profit from common synergies. “The events were launched last year to fulfil a perceived demand and the response they elicited confirmed the feedback that we received,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.