Senior Chinese official Liu Yunshan on Wednesday asked publishers to produce more quality works and enhance the market competitiveness and international influence of the Chinese publication industry.

Liu, a member of the Standing Committee of the Political Bureau of the Communist Party of China (CPC) Central Committee, made the remarks while visiting the 23rd Beijing International Book Fair.

The publishers have important responsibilities in promoting Chinese culture. They should adhere to the principle of "content is king," spreading excellent Chinese culture while better publicizing the central authorities' thoughts and ideas on governance, said Liu.

They should establish a correct view of values, prioritizing "social benefits," according to Liu.

He asked the publishers to expand export channels, highlight Chinese perspectives and adapt to international discourse with more excellent books, popular among foreign readers.

The book fair, running from Aug. 24 to 28, attracted 2,407 exhibitors from 86 countries and regions this year. The Central and Eastern European countries (CEECs) are the countries of honor at the book fair.

Talking to publishers and authorities from the CEECs, Liu said he hopes the CEECs and China will strengthen cooperation in the area and expand people-to-people exchanges under the Belt & Road initiative.

Liu Qibao, head of Publicity Department of the CPC Central Committee, also visited the fair.

Source : XINHUA