U.S. actor and activist Alec Baldwin is to serve as the host of a weekly current events and culture talk show, MSNBC announced Thursday. \"Up Late w/Alec Baldwin\" is to air Fridays from 10-11 p.m. ET., starting in October. The announcement was made by Phil Griffin, president of MSNBC. \"After two seasons of my WNYC podcast, I\'ve developed a fondness for hosting a show that involved talking with smart, talented and engaging people in every imaginable field,\" said Baldwin in a statement. \"I\'m grateful to MSNBC for helping me bring a similar show to television.\" \"I\'ve been talking with Alec for a while and can\'t wait to bring his personality and eclectic interests to MSNBC,\" said Griffin. \"He\'s got such passion for ideas and what\'s going on in the world -- he\'s going to be a great addition to our line-up.\"