David Beckham stars in a new ad campaign for H&M swimwear. The celebrated soccer player shows off his fit and tattooed body in a series of shirtless shots for the Swedish retail giant. Photographer Glen Luchford took the photos of Beckham, who sports varying degrees of skimpy swimwear in the ads. David Beckham models swimwear for @HM! Um, hold on, we need a minute... http://t.co/6d1AAKAh10 pic.twitter.com/xLZ5WPaOc6— E! News (@ENews) April 3, 2014 Can't. Look. Away. David Beckham's new H&M swimwear campaign is so hot tamale: http://t.co/bEPEEwqcFg pic.twitter.com/mMtqmrh358— Fashionista.com (@Fashionista_com) April 3, 2014 This has certainly brightened up our Thursday afternoon... #DavidBeckham #SoinFashion http://t.co/KzUPp5PhPR pic.twitter.com/VXd1CuC2VP— soinfashion.com (@soinfashion) April 3, 2014 The 38-year-old has already appeared in several campaigns for H&M, and his and Victoria Beckham's oldest son seems to be following in his footsteps. The 15-year-old Brooklyn Beckham will make his first appearance as a model on the cover of Man About Town's Spring/Summer issue, and also plays soccer.