Lebanese singer superstar and brand ambassador extraordinaire for Swiss luxury watch maker Corum, Elissa Khoury, is set to visit Jewellery Arabia 2012. The watches and jewellery exhibition will be held at the Bahrain International Exhibition and Convention Centre from October 16 to 20, 2012. The three time World Music Award winner and popular singer will make a special appearance on Corum’s stand within Asia Jeweller’s pavilion on the inaugural day. In her capacity as brand ambassador, Elissa will examine the Corum masterpieces on display during the Middle East’s largest and most prestigious watch and jewellery exhibition. The Lebanese singer has been a Corum brand ambassador since 2005. She is known for her collaborations with well-known Arab and international artists, notably Ragheb Alama, Cheb Mami, Fadl Shaker, Chris DeBurgh and Gérard Ferrer.