Romeo Beckham was reportedly paid over $70,000 for appearing in Burberry's holiday advert.
The 12-year-old son of David and Victoria Beckham took part in an eight-hour shoot for the four-minute commercial, making his earnings the equivalent of $8,750 an hour or $146 a minute, according to the Daily Mail.
"From London with Love" sees Beckham help a young couple fall in love while modeling iconic pieces such as a honey trench coat and Burberry plaid scarf. The video has received over 4.5 million views since its debut last week.
"It continues to be an utter joy working with Romeo," Burberry CEO Christopher Bailey said in a statement. "He has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign."
Beckham previously appeared in the brand's spring/summer 2013 campaign. Older brother Brooklyn, 15, made his modeling debut in Man About Town magazine in April, and signed with Arsenal football club this week.