ibm buys internet marketing firm silverpop
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

IBM buys Internet marketing firm Silverpop

Arab Today, arab today

Arab Today, arab today IBM buys Internet marketing firm Silverpop

San Francisco - AFP

IBM on Thursday announced that it is buying Internet marketing firm Silverpop to enhance its portfolio of services for businesses out to target potential customers. The technology veteran did not disclose financial terms of the deal to acquire Atlanta-based Silverpop, which specializes in pinpointing marketing messages based on real-time online activities from Web surfing to mobile device use or social networking. “By engineering a solution that uniquely delivers personalization through automation, our team has solved one of the most complex challenges facing marketers today,” Silverpop chief executive Bill Nussey said in a release. Better targeted marketing translate into less annoying 'spam' messages, IBM reasoned. Silverpop and its easy-to-use tools will be added to IBM's suite of software offered as services in the Internet "cloud." “Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line," IBM industry cloud services general manager Craig Hayman said in a release. The take-over, if approved by regulators, was expected to be completed by mid-year.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ibm buys internet marketing firm silverpop ibm buys internet marketing firm silverpop

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ibm buys internet marketing firm silverpop ibm buys internet marketing firm silverpop

 



GMT 16:52 2017 Saturday ,25 March

Fantastic Secrets for a Professional Garden Design

GMT 05:19 2011 Wednesday ,09 March

It was maternal, who took her baby to work

GMT 18:02 2017 Sunday ,30 April

United Arab Emirates players smash competition

GMT 07:03 2017 Friday ,10 March

The internet’s ruin begins with gadget fanboys

GMT 01:13 2017 Sunday ,19 February

Bahrain celebrates its Rio 2016 achievers

GMT 08:39 2017 Thursday ,29 June

US halting Import of Fresh Brazilian Beef

GMT 23:15 2017 Tuesday ,10 January

Cristiano Ronaldo Wins FIFA Best Player Award
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday