michael jordan loses china trademark suit
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Michael Jordan loses China trademark suit

Arab Today, arab today

Arab Today, arab today Michael Jordan loses China trademark suit

Qiaodan brand shoe
Beijing - XINHUA

A Beijing court has dismissed a trademark case brought by US basketball superstar Michael Jordan against a company using a similar name and logo to his Nike-produced brand, a report said.

The former Chicago Bull is arguably the most popular international basketball star in China and is known in the country as "Qiaodan", a Chinese version of his name.

He asked Chinese authorities in 2012 to revoke the trademark of Qiaodan Sports Co, accusing the sportswear firm of misleading consumers about its ties to the six-time NBA champion.

As well as the name, Qiaodan's products carry a silhouette of a leaping basketball player resembling the "Jumpman" logo used by US sporting goods giant Nike to promote its Air Jordan brand.

Authorities refused Jordan's request, and a lower court in Beijing did the same. He appealed to the Beijing Higher People's Court, which has ruled against him, the Chinese news portal Sohu reported.

"'Jordan' is not the only possible reference for 'Qiaodan' in the trademark under dispute," it cited a transcript of the verdict as saying.

"In addition, 'Jordan' is a common surname used by Americans," the court added according to the report Monday, and the logo was in the shape of a person with no facial features, so that it was "hard" for consumers to identify it as Jordan.

There was insufficient evidence to prove the trademark referred to the US star, it concluded.

Jordan retired from the sport in 2003.

China has long been seen as a counterfeiters' haven and has constantly been criticised by its trade partners over lax protection of intellectual property rights.

It remained on this year's US Priority Watch List of trading partners that fail to protect such rights "despite certain improvements".

Qiaodan Sports Co, based in the eastern province of Fujian, could not be reached for comment Wednesday.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

michael jordan loses china trademark suit michael jordan loses china trademark suit

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

michael jordan loses china trademark suit michael jordan loses china trademark suit

 



GMT 05:50 2017 Tuesday ,15 August

20 killed in Takhar funeral attack

GMT 04:51 2017 Thursday ,13 April

Huda Kattan among top 10 beauty influencers

GMT 09:44 2018 Saturday ,06 January

Aoun to deliver speech in Rome this afternoon

GMT 09:14 2017 Saturday ,30 December

London stocks end year on record high

GMT 11:47 2017 Monday ,11 December

France's rightwing shifts after Macron victory

GMT 04:49 2013 Monday ,27 May

Feng Shui living room concepts

GMT 19:45 2017 Wednesday ,18 January

The UAE Releases Global State of the Future Report

GMT 23:40 2017 Wednesday ,18 October

OIC condemns terrorist attack in Jeddah

GMT 16:41 2017 Saturday ,18 February

FBMA International Show Jumping Cup 2017 competition

GMT 17:43 2017 Tuesday ,14 February

Spanish activists taken to court over BDS activism
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday